OK, you have built your site and published it online, that's great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can't find your site. And if no one can find your site you can't expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.
by BrianTubbs


OK, you have built your site and published it online, that's great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can't find your site. And if no one can find your site you can't expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.

Optimize your website The most important part of your site is the content that you have on it. Search engines will crawl your site and index the content into a database. If your content doesn't match the product you are selling, you will not get the most targeted visitors. It is therefore very important that you choose your keywords very carefully and make sure they are on your site. For instance, if you sell calculators online, make sure you use the words calculator, adding machine, math and other calculator related keywords on your site. Be careful not to mention the words too often. Search engines might think your website is spam site, which will result in a very low rank within the search results.

Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, "cheap calculator" instead of "click here".

Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.

Use Offline Marketing Strategies Don't forget about sending people to your website by advertising offline. Like hanging flyer's in stores, or using newspaper ads.

Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.

Build Your Website For Crawlers Search engines send out bots to crawl your site to pick up your content to be indexed in there results. Now since the crawlers only read text, having a site that has loads of banners or flash animation even Java script, is content on your site that the search engines don't read. Try to keep this type of media to a minimum on your site and load your site with lots of text.

Don't Use Frames Never use frames in the design your website! Lots of search engines simply skip over web pages with frames due to the fact that they are a difficult to be seen apart from each other by visitors. For instance, if your frame page consists of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Don't Spam As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, "If you are looking for calculators click here", the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.

Lastly don't forget to submit your website to search engines, directories and link pages that have the same type of content as your site. And don't use the same keyword for each link, use between 3 and 5 keywords for starting off.

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